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This team member is likely being driven by power.Another team member who does not speak during meetings, and is happy agreeing with the team thoughts, is good at Based on the motivating needs of the team members, alter your leadership style to assign projects according to the type of the need of each individual team member. This theory was developed in the 1960s and McClelland points out that regardless of our age, sex, race or culture, all of us possess one of these needs and are driven by it. After reading this article you will learn about the McClelland’s need for achievement theory. If all the members have a high need for power then the team will lose time in unnecessary conflicts and clashes. It is extremely difficult for them to accept failures or opposition. This is primarily because they have a good understanding of their abilities and skills. In the early 1940s, Abraham Maslow created his theory of needs. His subsequent research, published in the 1977 Harvard Business Review article McClelland, D. and Burnham, D., Power is the Great Motivator, Harvard Business Review, 1977, 2001.McClelland, D. Human Motivation, 1988. He described three types of motivational need. The need for achievement is the first need described in McClelland’s theory of motivation. People who possess high achievement needs are people who always work to excel by particularly avoiding low re… McClelland found that people with a high need for achievement perform better than those with a moderate or low need for achievement, and noted regional, national differences in achievement motivation. As a result of the McClelland Motivation Theory, David McClelland identified four types of motivational need: Need for achievement; Need for power; Need for affiliation; Need for avoidance; Need for achievement. Individuals with a high need for achievement are highly creative and innovative. These individuals stick to basics and play by the books without feeling a need to change things, primarily due to a fear of being rejected.McClelland’s theory can be applied to manage the corporate teams by being identifying and categorizing every team member amongst the three needs. Very few people would have high levels of both these needs.

McClelland believed that the relative importance of each need varies among individuals and cultures. The need for power is concerned with making an impact on others, the desire to influence others, the urge to change people, and the desire to make a difference in life.
In fact, this need gained so much popularity that the theory is often referred to as the need for achievement theory.The need for achievement refers to the human need to achieve or accomplish something great in life. Achievement motivation (n-ach) 2. Basic Concepts: ADVERTISEMENTS: McClelland stated that a country’s economic development largely depends on the extent to which its citizens have a need for achievement.
His theory focused on Murray’s three needs: achievement, power, and affiliations. The goals are such that they challenge the individual but at the same time are achievable.People with a high need for achievement also appreciate feedback. Another well-known need-based theory of motivation, as opposed to hierarchy of needs or satisfaction-dissatisfaction, is the theory developed by David C. McClelland and his associates. Achievers avoid low-risk situations because the easily attained success is not a genuine achievement. This is the drive to excel, to achieve in relation to a set “standard, and to strive to succeed.

McClelland’s Needs Theory is sometimes referred to as Three Need theory or Learned Needs Theory. But, in case of an entrepreneur, the high need for achievement is found dominating one.Before publishing your articles on this site, please read the following pages: The more the achievements they make the higher their performance because of higher levels of motivation.These people find innovative clever ways to achieve goals and consider their achievement a better reward than financial ones. They are efficient in finding novel and economical ways to finish their tasks. McClelland’s Human Motivation Theory attempts to explain how the needs for achievement, power, and affiliation affect the actions of people from a managerial context. This is because they have a strong need to build long-lasting relationships and to be liked by others. 3. This theory is also known as the Acquired Needs as McClelland put forth that the specific needs of an individual are acquired and shaped over time through the experiences he has had in life.Psychologist David McClelland advocated Need theory, also The need for achievement as the name itself suggests is the urge to achieve something in what you do.