Phosphoric acid is the acidity regulator used here and it is used widely in cola flavoured carbonated beverages, to add tartness to the beverage. Thums Up Charged! Coca-Cola India, one of the country’s leading beverage companies, today announced the launch of Thums Up Charged No Sugar, the company’s first home-grown beverage to be offered in a no sugar variant with the same strong taste and extra thunder.Theintroduction of the new variant is a step towards Coca-Cola India’s commitment topromote moderation and offer people the choice of regular, … The Coca-Cola system in India is comprised of Coca-Cola India Pvt. Thums Up. Share Via: Press Release. It can be recalled that Thums Up Charged was launched in November 2017 in India to mark forty years celebration of Thums Up… Artificial flavouring substances mean those substances which have not been identified in natural products intended for human consumption either processed or not. Follow us on twitter @CocaCola_Ind, or on facebook at www.facebook.com/cocacolaindia/, 5by20 - Women Economic Empowerment Initiative, Coca-Cola India Launches Thums Up Charged No Sugar. Coca-Cola India's Thums Up Charged No Sugar - Product Launch Lucy Britner | 11 April 2018 To read this article and more, including our archive of drinks industry news, analysis & comment pieces from the last 20 years, try just-drinks for 30 days for just $1 Nature-identical flavoring substances mean substances chemically isolated from aromatic raw materials or obtained synthetically; they are chemically identical to substances present in natural products intended for human consumption, either processed or not. New Delhi: Coca-Cola on Monday announced the launch of a no-sugar variant of its biggest cola brand - Thums Up - in response to growing consumer preferences for healthier beverages. Coca-Cola India has further expanded its portfolio in the country by launching Thums Up Charged No Sugar. The Coca-Cola system in India is comprised of Coca-Cola India Pvt. The launch comes after the company announced it plans to make Thums Up a $1 billion brand by the end of 2020 as it invests to boost customer loyalty, launch new packs, expand distribution and increase manufacturing capacity. Coca-Cola India has launched the first no-sugar variant of a home-grown brand – Thums Up Charged No Sugar – with a leading executive claiming it is a “significant milestone in its sugar … The introduction of the new variant is a step towards Coca-Cola India’s commitment to promote moderation and offer people the choice of regular, low-sugar and no-sugar options to choose from. Ltd. (CCIPL), the concentrate manufacturing entity and 15 authorised bottlers of The Coca-Cola Company (TCCC), which are responsible for the production of ready-to-drink, non-alcoholic beverages under the Trademarks of TCCC, their distribution and sale in the territory of India. The system also comprises the India branch office of Coca-Cola India Inc., which provides guidance in relation to development of business in India. Commenting on the launch, Ishteyaque Amjad, Vice President, Public Affairs & Communication at Coca Cola India & South West Asia, said, “Coca-Cola India is accelerating its strategic evolution to become a total beverage company by offering innovative and localized beverage choices to consumers. Coca-Cola’s launch of Thums Up Charged No Sugar is part of its global strategy to provide more choices for its consumers. It is used in beverages to impart the sweet taste without adding many calories. Caramel is made by a process involving the heating of carbohydrates like sugar, corn in a controlled temperature to get the desired colour. Thums Up Charged is one of the top selling cold drink products by coca cola in India. First home grown brand to be offered in a No Sugar variant . Thums Up Charged No Sugar is a metaphor for the display of inner strength that superheroes demonstrate. Clearly, it was a match made in heaven when Thums Up Charged No Sugar collaborated with Marvel Studios’ Avengers Infinity War to have these four iconic characters showcased on Thums Up Charged cans – but with an interesting twist. The no-sugar, no-calorie variant is aimed at consumers who want to balance their sugar intake and enjoy their favorite drink as well. Natural flavouring substances mean flavour preparations obtained exclusively by physical process from vegetables and fruits. The film is an association between two huge and exciting brands - Marvel Avengers and Thums Up Charged No Sugar. "Our objectives is to make Thums Up a US$ 1 billion Indian brand. Thums Up has different variants including the Thums Up charged and the diet version Thums Up Charged – No Sugar. Get details like product information and ingredients of Thums Up Charged. It is 600 times sweeter than sugar. Coca-Cola India has launched a new variant called Thums Up Charged No Sugar in the country, as part of its global strategy to offer more choices to … These are added to impart characteristic taste and aroma to the beverage. Coca-Cola introduces first home-grown beverage Thums Up Charged No Sugar: Wednesday, 11 April, 2018, 08 : 00 AM [IST] Our Bureau, New Delhi: Coca-Cola India, one of the country’s leading beverage companies, on Tuesday announced the launch of Thums Up Charged No Sugar, the company’s first home-grown beverage to be offered in a no sugar variant with the same strong taste … Up, Up and Away for Thums Up as It Heads for New Markets. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products - Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid range of juices, FUZE tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Aquarius, Schweppes, SmartWater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint. Ace-sulfame Potassium is a high-in-tensity sweetener which is manmade. The multi-faceted campaign includes TV Commercials featuring the Avengers, along with promotions on the brand’s social media pages across YouTube, Facebook, Twitter and Instagram. Follow us on twitter at twitter.com/CocaCola_Ind, or on facebook. Acidity Regulator (338). It is 200 times sweeter than sugar. By: Journey Staff
Containing no added sugar, the drink boasts a strong taste along with high levels of caffeine that make it ideal for those who are looking for a coffee alternative to keep them going during their busy schedule.
The new beverage is the company’s first home-grown beverage product that is sugar-free variant and has the same strong taste. Through this TVC, we have tried to achieve this in a visually gripping manner. Coca-Cola VP marketing Vijay Parasuraman said Thums Up was the beverage maker's first home grown brand in a no-sugar variant. They are added to provide the characteristic taste to the beverages. Coca-Cola India Launches Thums Up Charged No Sugar. New Delhi, Delhi, India – Business Wire India April 10 th, 2018 The system also comprises the India branch office of Coca-Cola India Inc., which provides guidance in relation to development of business in India. To connect with its core drinkers, Coca-Cola India has unveiled a creative and innovative marketing campaign in association with Marvel. Cocacola Global Cocacolas Revenue Distribution Worldwide - Thums Up Charged No Sugar Clipart is a handpicked free hd PNG images. Caramel is used in the beverage as a permitted natural colour as specified in the Food Safety and Standards Authority of India. The Sugar-Free Thums Up Charged drink has been launched by the Coca-Cola India company to offer consumers a new way to boost their energy levels throughout the day. They are approved flavouring substances for use in beverages to provide the characteristic taste. Additionally, we are supporting the brand by going beyond the traditional marketing practices and directly engaging with the consumers through interactive platforms and innovative formats.”. It is recognized safe worldwide for use in foods and beverages. The water used in carbonated water conforms to the quality of packaged drinking water in India. Download it and make more creative edits for your free educational & non-commercial project. The company is also undertaking on-ground activations including sampling across 14 cities, exclusive movie previews and in-store branded displays across modern trade. Coca-Cola. Carbonated water, also known as soda water, sparkling water, is water containing carbon dioxide under pressure and may contain any of the permitted ingredients and additives allowed by Food Safety and Standards Authority of India. Soft drinks industry news : Coca-Cola has launched a zero sugar variant of its recently rolled out Thums Up Charged in India, named as Thums Up Charged No Sugar. Follow us on twitter @CocaCola_Ind, or on facebook at www.facebook.com/cocacolaindia/, 5by20 - Women Economic Empowerment Initiative, Understand the Label - Thums Up Charged No Sugar, Fruits are Becoming the Proverbial ‘Apple of the Eye’ for, Celebrating Relationships with ‘Share A Coke’, Rabba - Amit Trivedi, Tochi Raina, Jaggi - Coke Studio @ MTV Season 3, Aquarius Makes Hydration and Nutrition a Top Priority in Orissa. | 10/04/2018, First home grown brand to be offered in a No Sugar variant. “We couldn’t be more excited about collaborating with Coca-Cola India in preparation for our historic release -- Avengers: Infinity War,” he added. We are now eager to take the iconicity of this brand to the next level with Thums Up Charged No Sugar and recruit more consumers in our journey to make Thums Up the first home-grown billion-dollar beverage brand. Creative Team on the new Thums Up Charged No Sugar campaign: Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. This association is expected to deepen the company’s engagement with millennials and youth. The advantage of transparent image is that it can be used efficiently. Phosphoric acid is one of the permitted Acidity Regulators for use in beverages as per Food Safety and Standards Authority of India. There is a palpable excitement, energy, action and joy that both bring to their fans.”. Sucralose is recognised as safe worldwide for use in foods and beverages. New Delhi: Coca-Cola India, one of the country’s leading beverage companies, today announced the launch of Thums Up Charged No Sugar, the company’s first home-grown beverage to be offered in a no … Thums Up Charged No Sugar is a metaphor for the display of inner strength that superheroes demonstrate. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Hoping to attract millennials, Coca-Cola India unveiled cans and PET bottles of the newly-launched Thums Up Charged No Sugar with illustrations of Marvel’s Thor, Iron Man, Hulk and Black Widow. We are constantly seeking fun new ways to make our stories and characters a part of the everyday lives of our fans,” said Bikram Duggal, Executive Director and Head – Studios & Chief Marketing Officer, Disney India. The introduction of the new variant is a step towards Coca-Cola India’s commitment to promote moderation and offer people the choice of regular, low-sugar and no-sugar options to choose from. Tuesday, April 10, 2018 6:43PM IST (1:13PM GMT) First home grown brand to be offered in a No Sugar variant Ltd. (CCIPL), the concentrate manufacturing entity and 15 authorised bottlers of The Coca-Cola Company (TCCC), which are responsible for the production of ready-to-drink, non-alcoholic beverages under the Trademarks of TCCC, their distribution and sale in the territory of India. Coca-Cola India has launched a no-sugar variant of its Thums Up Charged cola as it aims to offer Indian consumers more no- and low- sugar beverage options. The launch comes after the company announced it plans to make Thums Up a $1 billion brand by the end of 2020 as it invests to boost customer loyalty, launch new packs, expand distribution and increase manufacturing capacity. Coca-Cola India Launches Thums Up Charged No Sugar: 11/04/2018: Coc a-Cola India Launches Thums Up Charged No Sugar. However, they are available in only select markets. Coca-Cola India is the First home grown brand to be offered in a No Sugar variant Limca. These superheroes share the attributes with the brand which is constantly challenging themselves to unleash their true potential. Caffeine is a common ingredient which is added to beverages to impart the taste. It is used in beverages to impart the sweet taste without adding many calories. Every day people enjoy beverages with caffeine, including coffee, tea and soft drinks. This grit and will personifies the strength of the strong-tasting cola. a metaphor for the display of inner strength that superheroes demonstrate. The launch of Thums Up Charged No Sugar not only marks the expansion of our product portfolio but also demonstrates our efforts to innovate products locally that meet changing consumer tastes and preferences. Sucralose is a high-intensity sweetener which is manmade from sugar. Phosphoric acid is the acidity regulator used here and it is … We are now eager to take the iconicity of this brand to the next level with Thums Up Charged No Sugar and recruit more consumers in our journey to make Thums Up the first home-grown billion-dollar beverage brand. Consumers can now enjoy their favourite Thums Up taste with the same taste while staying conscious of their sugar intake. Through this TVC, we have tried … Coke launches Thums up no-sugar 09 Apr, 2018, 08.43 PM IST Coca-Cola VP marketing Vijay Parasuraman said Thums Up was the beverage maker's first home grown brand in a no-sugar … Through this TVC, we have tried to achieve this in a visually gripping manner. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages. New Delhi, April 10, 2018: Coca-Cola India, one of the country’s leading beverage companies, today announced the launch of Thums Up Charged No Sugar, the company’s first home-grown beverage to be offered in a no sugar variant with the same strong taste and extra thunder. ... Decoding the Design- Thums Up Charged No Sugar Gets a Special Avengers Look! The launch comes after the company announced it plans to make Thums Up a $1 billion brand by the end of 2020 as it invests to boost customer loyalty, launch new packs, expand distribution and increase manufacturing capacity. Sodium Benzoate is the Preservative is added in this beverage to protect the taste and quality of the product. The no-sugar, no-calorie variant is aimed at consumers who want to balance their sugar intake and enjoy their favorite drink as well. This is lime and lemony cold drink that has a separate audience. For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com. Triumph Motorcycles. Coke said that with the new introduction consumers can enjoy the same Thums Up taste while staying conscious of […] Thums Up Charged No Sugar is a metaphor for the display of inner strength that superheroes demonstrate. Thums Up, the flagship brand, encourages ‘Never Settle For Less’ and epitomizes the ‘Go get the superior’ attitude. Commenting on the TVC, Sainath Saraban, Creative Head, Leo Burnett, said, “Just like the effervescence that rises to the top in a bottle of Thums Up Charged No Sugar, the heroes too rise when it is time to prove themselves. This is a significant milestone for us in our sugar reduction strategy and I am delighted to announce that leading this journey is our very own home grown brand Thums Up.”, Vijay Parasuraman, Vice President-Marketing at Coca-Cola India & South West Asia said, “Last year, we introduced Thums Up Charged to celebrate the forty thunderous years of the iconic brand Thums Up and were elated to see the love amongst our consumers. Coca-Cola India announced the launch of Thums Up Charged No Sugar, the company’s first home-grown beverage to be offered in a no sugar variant. It is artificially flavored and so doesn’t contain any fruit. In India, Coca-Cola partnered with Marvel Studios to promote Avengers: Infinity War with limited edition Thums Up Charged No Sugar can designs. Coca-Cola India Launches Thums Up Charged No Sugar. “This year marks the 10th anniversary of the Marvel Cinematic Universe. 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