This will help you to understand the amount of engagement your posts have received, but once it starts getting really high, you’ll be able to give yourself (or your team!) Have something to tell us about this article? © 2020 THE MARKETING HELPLINE is part of Porta Studios Ltd, Company No: 09063393 VAT Id: GB302421856, Instagram added options for ‘gender non-conforming’ or ‘non-specified, total revenue from the app to date is $247.6 million. Twain shared a video on Monday that showed her getting out of bed in the morning and dancing outside her house to her hit song, which has long been associated with female … The decision about whether you should use TikTok for your advertising depends on a number of considerations – especially since TikTok hasn’t been around for all that long yet. Top TikTok … Viral sensation Julian Bass, mentioned above, shared his TikTok video to Twitter, where it received over 1.4 million likes, along with the attention of Disney chairman … You can extend this to up to 60 seconds by connecting 4 15 second clips together. You can see different growth patterns by toggling between a weekly or a monthly (28 day) view. Videos can be no longer than 15 seconds and they are based on various themes: music, cooking, travel, dance, fashion, and so on. You’ll want to know the sort of TikTok user that is following you, so you can either keep creating the sort of content that they want to see, or so that you can identify the sort of content that you need to create in order to expand your following. That doesn’t necessarily mean you shouldn’t be posting on TikTok, it just might imply you need to take action and change the type of content you’re sharing, or that there could be something you’re missing to encourage them to tap through and follow you. You’ll be able to see an outline of your profile analytics in the Overview tab. What is surprising is that this simple "Best Friends Check" video is the most liked @therock video on TikTok. Finding the sort of influencer that is right to work with can be a challenge, but the advantage is that working with influencers is much cheaper on TikTok than on other platforms. Feel free to connect with Aires on LinkedIn or Facebook. Since growing your following and marketing on TikTok isn’t like other social media, you have to get familiar with the style of video that people want to see, and what works on the platform. Countries that have implemented bans or restricted access to TikTok include: In 2020, the US government almost banned TikTok (alongside the Chinese messaging app WeChat) due to security concerns around privacy and data collection. TikTok is a free social media app that lets you watch, create, and share videos -- often to a soundtrack of the top hits in music -- right from your phone. like other social media platforms, there have been claims of cyberbullying on the platform, and that it leaves children who are using the app open to abuse by people they know, and unknown predators. It quickly became one of the biggest challenges of 2020, but you’ve certainly got to … But the most-liked video on TikTok doesn't necessarily mean the most viewed overall. How popular is the TikTok app compared with other apps? With that in mind, we’ve put together some of the most impressive TikTok statistics, as well as a bit of information about how to measure your own TikTok statistics for when you decide to get started on the platform. With more than 100 million users in the United States alone, TikTok has innovative video-editing features, viral dances, and celebrity cameos that make it incredibly popular. Below is a table of the top 10 TikTok stars by followers. Rates tend to be set depending on the amount of followers that the influencer has. The #escalatorchallenge has 46 million views, as people began copying Michael Le’s viral Shakira dance. That means we expect to see a huge change in the list of countries with the most TikTok downloads in the near future. ByteDance decided to merge the two apps as one product, taking forward TikTok as their preferred app. What you’re advertising. Audience territories – if you’re posting, or creating an ad campaign in a particular territory, then you’ll want to know how well that performed. You’ll be able to see your top nine videos that have received the fastest growth in terms of the number of viewers over the last seven days here. TikTok videos are always on trending. For example, if you’re advertising lingerie designed for women, but a bigger majority of your followers than you might expect are male, that might have implications for how you create your content – or perhaps who you are marketing to on TikTok. Some comments are very funny while some share a deep social message. Traffic source types – this isn’t where in the world your audience is, it is how people find your post. If you are using creative content that includes music, art, or fashion, you are likely to be able to be featured on the ‘For You’ page more often. These steps don’t include comments, so it isn’t an exact way of establishing engagement rates – but if you’re looking for a quick ball park figure, this is one way to do it. This feed is powered by a recommendation system that delivers content to each user that is likely to be of interest to that … The more comments, likes, shares, and duets your video gets, the more likely the algorithm will pick it up. Her... Have you ever wanted to know what the biggest video on TikTok is? People of all ages have been using this fun application which is totally based on making videos, editing them, and posting them so that they can be viewed all around the world. Easy to view, short-form content and a powerful algorithm that shares both amateur and professional content helps to keep users on the platform. They appear five seconds after a user has opened the app. I didn’t even know how to do the dance, that’s why I never did the challenge in the first place. Here you’ll find Profile Views, where you can toggle between 7-day and 28-day views. For example, if you get a lot of video views, that might imply that people are searching for the type of content you are sharing. It's a crazy world. Less than a month later, it became the most-liked video on TikTok with a whopping 36.5 million likes and 145.3 million views. Currently, the countries with the most TikTok downloads is as follows: India might have been the country that downloaded the TikTok app the most in 2019, but they also restricted access to the app in June 2020. Orientation:      TikTok is formatted for viewing on smartphones, so vertical video is best, but horizontal is allowed. This doesn’t even count Douyin users behind the great China firewall – which, if those downloads were factored in, could move the app even higher up the list. Dimensions:      TikTok video dimensions should be 1080 × 1920. While statistics for TikTok users who identify as non-binary don’t seem to be available as yet, we expect TikTok will follow Instagram’s example, which will allow marketing professionals to conduct their marketing activities in a much more inclusive way. But considering it is the next level up, it is pretty likely that you’re going to need much, much more in your budget than the £32,700 required for a regular brand takeover. We found that when we are writing these statistics posts (like with our YouTube facts and statistics post and our Instagram stats and facts post) that some of the most fascinating and unexpected statistics come from the top 10 lists (even if they aren’t the stats that are the most directly applicable to our work!). They’re the most affordable type of TikTok advert, and they are the only type of ad that you can manage independently on the platform. ; The top 10 viral videos of the year on TikTok show comedy reigns on the short video-sharing platform, which explains why a lot of people are calling it the new Vine. It quickly became one of the biggest challenges of 2020, but you’ve certainly got to be brave to do this in public! (Source). You can find out the number of followers that you have in a graph on the Overview tab. You’ll need to think about: Currently, there are six types of advertising that marketers can make use of on TikTok, with varying levels of affordability. Though its users skew 24 years old and younger, celebrities including Reese Witherspoon and Jimmy Fallon are getting in on the trend. Which is some serious intel for brands and businesses looking to get more engagement on their TikTok content. Aspect ratio:      The aspect ratio should be that of a standard smartphone screen, 9:16. After all, TikTok is known for quickly helping videos and creators to go viral. Essentially, when users go to the Discover page, and clicks on a sponsored hashtag, they’ll get taken to a landing page with the sponsor’s logo, website link, challenge description, and the most popular videos using the hashtag. To do this, go to the Analytics section and click on the Content tab. TikTok being the video-oriented platform that it is, it makes sense that they provide more insights for your videos than they do for your account or for other users. In this blog post, we’re sharing everything we know about the TikTok algorithm and how you can start using it your … “What is one unique life hack you learned as a child that you still use to this day?” Here are some comments that earned thousands of likes on TikTok. When you open TikTok and land in your For You feed, you're presented with a stream of videos curated to your interests, making it easy to find content and creators you love. TikTok is a free social media app that lets you watch, create, and share videos -- often to a soundtrack of the top hits in music -- right from your phone. The inclusive nature of the platform, with its challenges and video themes, means many of the biggest videos aren't even original. TikTok users spend an average of 52 minutes per day on the app, and 90% of users go to the app more than once a day – with users in the USA opening the app an average of eight times a day, whereas users in India were using the app more than 38 minutes per day. If you want to keep up with the trends, this information can be incredibly useful – but bear in mind that you will need to make use of this sort of information really quickly. Choose an appropriate category and gender. TikTok engagement rates – if you’re already using different social media for your business, you’ll know there are different ways to establish how well your channels are performing. Although TikTok is relatively new to the social media scene, it has already caused significant waves during the time it has been around. In this section, you will see the performance of all your videos … Total play time – the amount of time that people have spent watching the video. Dilraba Dilmurat – 55.6 million followers, @bellapoarch – Lip syncing, 17 August 2020 – 45 million likes, @britishpromise.cats – Cat pawing at camera, 17 June 2020 – 33.7 million likes, @billieeilish – “Time Warp Scan” filter, 12 November 2020 – 31.9 million likes, @outdoorkindaguy – Wind wave, 22 May 2020 – 27.4 million likes, @itsnastynaz – Giving food to a homeless man, 2 January 2020 – 25.9 million likes, @justmaiko – Dancing, 11 March 2020 – 25.6 million likes, @debbyryan – #whatidwear challenge, 3 August 2020 – 25.6 million likes, @justmaiko – Dancing and singing, 7 March 2020 – 25.2 million likes, @kisonkee – Tripping while standing on cups, 30 October 2019 – 24.3 million likes, @kkarrrambaby – “Time Warp Scan” filter, 12 November 2020 – 23.7 million likes. However, where such statistics are available, there are some interesting points to note. Figures estimate that there are more than 800 million monthly active users worldwide, although when figures for 2020 are released, we expect that will have blasted past one billion (and then some!). Despite the fact that no one really knows how the ‘For you’ page works, the feature remains the strongest trait of the video-sharing platform. It could even imply that those men like wearing your lingerie too – which could mean there is an opportunity to open up a whole other side to the business! There's even a TV show now where people go on and just lip-sync! The most liked TikTok videos of all time: We've compiled the 17 most viral TikTok videos ever uploaded to the app for your viewing pleasure. Videos your followers watched – not only will this help you find ideas for new content, but you might also find this information useful if you’re looking to find collaborators. If TikTok isn’t part of your social media strategy right now, be sure to understand what it can offer you – and keep it in mind. Catching funny videos in your place of work, editing clips together – if it makes you laugh (as long as it isn’t offensive) it is likely to work on TikTok. People are uploading new videos every second, any many of these go viral. It might be pretty clear already why each of these are important, but we think the valuable information can be found between the three metrics. It would be almost impossible to get an accurate reading of household income of TikTok users worldwide – there are just too many people to survey, and there isn’t any guarantee that responses would be accurate! Videos ranging from challenges, dance videos, magic tricks, and celebrities... Tiktok supports.mp4 and.mov files activity on TikTok does n't necessarily mean the most TikTok downloads. 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